facebook twitter instagram

MESSAGE FROM THE MANAGING DIRECTOR

Eupe’s Sustainability Plus program aims to set new directions in eco-design and community building in Malaysia’s property sector.

We embed our Sustainability Plus principles and frameworks into the design and planning of our projects so our buyers enjoy the best in sustainable living and lifestyles.

As a company which has been planning and building communities for 30 years, sustainability is not just a concept for us. It is built into our DNA.

In 2010, Eupe was the first Malaysian property developer to be awarded the prestigious, globally-recognised LEED (Silver - Core and Shell category) accreditation for our residential development Sky Residences.

Eupe’s distinctive approach to sustainability Is guided by our strong belief that property developers have a special responsibility to do more to address the many sustainability challenges facing our society.

That is why our Sustainability Plus principles and frameworks offer strong, practical benefits for residents when translated into the design, planning and building of our projects.


EUPE & SHARED VALUE

At the core of our Sustainability Plus philosophy is what we call Shared Value.

At Eupe we don’t believe in chasing short-term profits at the expense of our buyers. Shared Value means taking less in profits so we can give our buyers more in better design and features and more facilities. 

With this approach, we not only create long-term value for our buyers. Shared Value also means creating sustainability benefits for the wider community. 

Shared Value ultimately creates long-term benefits for us as a company. By building a reputation for innovation and quality which translates into sustainable value, we aim to attract a strong and loyal following of buyers who value our unique approach to property development. 

We believe in pursuing a holistic approach to sustaining and nurturing the environment and communities. This holistic approach aims to set new benchmarks and directions in sustainability in the Malaysian property sector.

DATO’
BEH HUCK LEE

MANAGING DIRECTOR
Eupe Corporation Berhad

DATO’ BEH HUCK LEE

OUR SUSTAINABILITY PLUS APPROACH

Eupe’s overall approach to sustainability is to set innovative directions rather than relying solely on benchmarks and measurements set by others.

Our distinctive, innovation-driven approach has resulted in a set of consistent principles that guide our sustainability thinking and practices.

Our Sustainability Plus approach has two overarching principles.

These two principles, in turn, have clear frameworks for practical action that align with our company’s vision and design strengths.


THESE TWO PRINCIPLES ARE:

Sustainable Eco-Design

This principle guides us in making sure that every home and project we build is designed with the best and more innovative green design ideas, values and practices.

Building Strong Communities

This principle guides us in investing in programs, events and organisations that build wider community interaction and strong community bonds.

PRINCIPLE I:
SUSTAINABLE ECO-DESIGN

Eupe’s four Sustainable Eco-Design frameworks are embedded in the design and planning of our projects so they offer strong, practical sustainability benefits for residents and the wider community.

HEALTHY AIR

Our buildings breathe for healthy living

Designing buildings that ‘breathe’ so our residents can enjoy a healthier and more natural lifestyle is a key part of Eupe’s Sustainability Plus eco design approach.

Eupe’s ‘Buildings that Breathe’ concept is simple - our high-rise residential buildings are architecturally designed to harness the intake of natural fresh air into the building.


More green spaces and surfaces that absorb and cool down outside heat

Innovative shading that reflects heat

Building orientation that reduces the amount of time Parc 3 is exposed to direct sunlight and heat


PRINCIPLE II:
BUILDING STRONG COMMUNITIES

Eupe’s two Building Strong Communities frameworks guide us in targeting our investment and support in worthy community events and organisations.

PLANET EUPE CULTURAL EVENTS

Planet Eupe Music Fest 2014

On 1 March 2014, Eupe staged one of the biggest entertainment and cultural events ever held in northern Malaysia.

The Planet Eupe Music Fest, held at Eupe’s The Carnivall water park in Sungai Petani showcased some of the biggest and best music acts in Asia.

These included one of Asia’s most popular entertainers, Wang Lee Hom, Taiwanese electro-pop sensation, Jeannie Hsieh, Malaysia’s biggest international star Yuna, as well as acclaimed Korean boy band U-KISS.

Eupe organised and hosted the Fest, to show the world that Kedah, which is often bypassed by major events, could successfully host a world-class entertainment event.

The Fest was also a way for the company to say ‘thank you’ to the Kedah people for their support of the company throughout its 27 years of operation.

More than 12,000 people attended the six-hour Fest.