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FROM THE MANAGING DIRECTOR

At Eupe, we believe that being a property developer brings important responsibilities and obligations. A number of environmental and social challenges are emerging in our cities and towns as our society and economy continues to change rapidly. These challenges mean it is not enough to simply meet conventional sustainability standards and benchmarks. As a developer of high quality homes and communities, we not only have the opportunity to build projects that offer great lifestyles and good investment value for our customers.

We also have an opportunity - as well as an obligation - to make these homes as friendly to the environment as possible. We have an obligation to build homes that promote good health and well-being for those who live in them. And we have an obligation to build communities that foster social bonds that are at the core of a healthy, strong society.

That’s why Eupe is committed not just to one sustainability approach or single set of practices. We believe in pursuing a holistic approach to sustaining and nurturing the environment and communities. This holistic approach aims to set new benchmarks and directions in sustainability in the Malaysian property sector. This is the logic and objective behind Eupe’s overarching sustainability program - Sustainability Plus.

We believe in pursuing a holistic approach to sustaining and nurturing the environment and communities. This holistic approach aims to set new benchmarks and directions in sustainability in the Malaysian property sector.

DATO’
BEH HUCK LEE

MANAGING DIRECTOR
Eupe Corporation Berhad

DATO’ BEH HUCK LEE

OVERVIEW OF SUSTAINABILITY PLUS

Eupe’s Sustainability Plus program aims to meet conventional benchmarks of sustainability and community building – then go beyond them. This means taking an innovative approach to thinking about and planning property development. We focus on planning and building ‘green’ projects according to leading environmental standards. But we also believe sustainability doesn’t stop at planning and constructing environmentally-friendly homes. It is also about building strong communities in and around our residential projects.

Eupe’s heritage as a long-time, leading township developer in northern Malaysia makes us well-placed to understand what is needed to develop strong communities, as well as develop projects that preserve the local environment. We understand that each residential project and community we build is different.

That’s why our first aim with our Sustainability Plus program is to recognise the unique sustainable challenges and opportunities each new residential project presents. Our second aim is to address them in flexible, innovative ways through a combination of ‘green’ planning and building practices and processes on the one hand, and strategies and investments to build strong communities on the other.

All this is in addition to the broader contribution to the community Eupe makes as it discharges its responsibilities as a major property developer in Malaysia, as well as a significant employer and taxpayer. For example, Eupe has constructed more than 9000 affordable homes in the Kedah and Penang regions, which have been sold at below cost to lower-income Malaysian families.


OUR SUSTAINABILITY PLUS LOGO

Eupe’s Sustainability Plus logo reflects the philosophy behind our sustainability thinking.

The logo is comprised of coloured strands that represent the Chinese symbols for the five natural elements - earth (yellow), fire (red), wood (green), metal (white) and water (blue).

The linking of these strands highlights the importance of seeing the environment and the community in an integrated way.

The logo also symbolises the importance of taking a holistic approach to nurturing the environment and building strong community bonds.

PRINCIPLE I:
SUSTAINABLE ‘GREEN’ DEVELOPMENT

Eupe believes that developing environmentally sensitive homes creates value both for customers and the wider community. This is why it ensures all its residential developments embody innovative design that sustain and nurture the environment while maximizing community building. We have been leaders in setting new ‘green’ building standards in Malaysia. Eupe’s Sky Residences was the first building in Malaysia to receive the prestigious LEED green accreditation.

We draw on a range of environmental building standards to guide the development of each of our residential projects. How we are guided by them depends on the locational and environmental needs of the project as well as the needs of the residents. However, we adhere strictly to the eight overall environmental design principles that are outlined below.

The 8 key principles that guide the ‘green’ planning and design of our projects are:

I

Selection of construction materials that help residents to reduce energy use and keep household power bills down, as well as reduce their contribution to greenhouse gas emissions.

II

Use of appliances that use less water, and the creation of outdoor living spaces and landscapes that can be sustained with recycled water.

III

Emphasis on eco-friendly master-planning of building form, sunlight and wind orientations to maximize natural sunlight and airflow.

IV

Adoption of environmentally sound construction practices.

V

Contributing toward improvement of local public transport to encourage sustainable transport and commuter practices.

VI

Preservation and/or rehabilitation of natural water bodies, plants and other eco-systems that are part of the communities we build.

VII

Encouraging our residents and communities to practice recycling and reduce landfill waste.

VIII

Promoting and encouraging sustainable practices among our business partners and suppliers.

It’s important as a property developer to plan and create environments that encourage shared experiences and positive interaction.

PRINCIPLE II:
BUILDING STRONGER COMMUNITIES

Eupe’s second sustainability principle is a commitment to the development of strong, sustainable communities. In particular, Eupe strives to make each community it invests in a better place because we are there. We live in a fast-changing world where community bonds can easily fray. That’s why it’s important as a property developer to plan and create environments that encourage shared experiences and positive interaction.

We go beyond normal planning requirements in all our project planning to create innovative spaces and facilities – such as parks, playgrounds and community hubs – where residents can come together and enjoy quality time and experiences while enhancing physical and mental well-being. We are also very conscious of the potential of digital communications to increase connectivity to bridge the increasing gap between individuals resulting from increasingly busy lifestyles and distance.

That’s why specially-designed mobile apps and other software that connect residents to services, information, as well as each other, will become an increasingly important part of what Eupe’s residential projects offer. In addition to these community-building practices embedded in our project planning and design, we have also three specific programs to achieve our objective of building stronger, sustainable communities.