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MESSAGE FROM THE MANAGING DIRECTOR

Eupe’s Sustainability Plus program aims to set new directions in eco-design and community building in Malaysia’s property sector.

We embed our Sustainability Plus principles and frameworks into the design and planning of our projects so our buyers enjoy the best in sustainable living and lifestyles.

As a company which has been planning and building communities for 30 years, sustainability is not just a concept for us. It is built into our DNA.

In 2010, Eupe was the first Malaysian property developer to be awarded the prestigious, globally-recognised LEED (Silver - Core and Shell category) accreditation for our residential development Sky Residences.

Eupe’s distinctive approach to sustainability Is guided by our strong belief that property developers have a special responsibility to do more to address the many sustainability challenges facing our society.

That is why our Sustainability Plus principles and frameworks offer strong, practical benefits for residents when translated into the design, planning and building of our projects.


EUPE & SHARED VALUE

At the core of our Sustainability Plus philosophy is what we call Shared Value.

At Eupe we don’t believe in chasing short-term profits at the expense of our buyers. Shared Value means taking less in profits so we can give our buyers more in better design and features and more facilities. 

With this approach, we not only create long-term value for our buyers. Shared Value also means creating sustainability benefits for the wider community. 

Shared Value ultimately creates long-term benefits for us as a company. By building a reputation for innovation and quality which translates into sustainable value, we aim to attract a strong and loyal following of buyers who value our unique approach to property development. 

We believe in pursuing a holistic approach to sustaining and nurturing the environment and communities. This holistic approach aims to set new benchmarks and directions in sustainability in the Malaysian property sector.

DATO’
BEH HUCK LEE

MANAGING DIRECTOR
Eupe Corporation Berhad

DATO’ BEH HUCK LEE

OUR SUSTAINABILITY PLUS APPROACH

Eupe’s overall approach to sustainability is to set innovative directions rather than relying solely on benchmarks and measurements set by others.

Our distinctive, innovation-driven approach has resulted in a set of consistent principles that guide our sustainability thinking and practices.

Our Sustainability Plus approach has two overarching principles.

These two principles, in turn, have clear frameworks for practical action that align with our company’s vision and design strengths.


THESE TWO PRINCIPLES ARE:

Sustainable Eco-Design

This principle guides us in making sure that every home and project we build is designed with the best and more innovative green design ideas, values and practices.

Building Strong Communities

This principle guides us in investing in programs, events and organisations that build wider community interaction and strong community bonds.

PRINCIPLE I:
SUSTAINABLE ECO-DESIGN

Eupe’s four Sustainable Eco-Design frameworks are embedded in the design and planning of our projects so they offer strong, practical sustainability benefits for residents and the wider community.

HEALTHY AIR

Our buildings breathe for healthy living

Designing buildings that ‘breathe’ so our residents can enjoy a healthier and more natural lifestyle is a key part of Eupe’s Sustainability Plus eco design approach.

Eupe’s ‘Buildings that Breathe’ concept is simple - our high-rise residential buildings are architecturally designed to harness the intake of natural fresh air into the building.


More green spaces and surfaces that absorb and cool down outside heat

Innovative shading that reflects heat

Building orientation that reduces the amount of time Parc 3 is exposed to direct sunlight and heat


PRINCIPLE II:
BUILDING STRONG COMMUNITIES

Eupe’s two Building Strong Communities frameworks guide us in targeting our investment and support in worthy community events and organisations.

PLANET EUPE CULTURAL EVENTS

Planet Eupe Music Fest 2014

On 1 March 2014, Eupe staged one of the biggest entertainment and cultural events ever held in northern Malaysia.

The Planet Eupe Music Fest, held at Eupe’s The Carnivall water park in Sungai Petani showcased some of the biggest and best music acts in Asia.

These included one of Asia’s most popular entertainers, Wang Lee Hom, Taiwanese electro-pop sensation, Jeannie Hsieh, Malaysia’s biggest international star Yuna, as well as acclaimed Korean boy band U-KISS.

Eupe organised and hosted the Fest, to show the world that Kedah, which is often bypassed by major events, could successfully host a world-class entertainment event.

The Fest was also a way for the company to say ‘thank you’ to the Kedah people for their support of the company throughout its 27 years of operation.

More than 12,000 people attended the six-hour Fest.


SUPPLIER CODE OF CONDUCT

Eupe, as the developer and builder of major residential projects, contracts the products, services and labour of many contractors and suppliers.

The Group believes that through its growing commercial and supply chain links, it can influence other businesses to be aware of and adhere to best practices at the workplace as well as community development and environmental standards.

Eupe’s Supplier Code of Conduct represents a set of clear expectations and aspirational standards that ensures third-party Contractors and Suppliers that are engaged to provide goods or services to Eupe put into place safe working conditions, treat their employees fairly and that their production processes consider the impact to the environment.
We believe that applying these standards - particularly those that relate to workplace safety, not only benefit our contractors and suppliers, they also benefit our employees who engage - or are on-site with our suppliers and contractors every day.

As a result, our aim is to select and work in partnership with those suppliers and contractors who follow these standards.

EMPLOYMENT STANDARDS

Suppliers are expected to provide a fair workplace which upholds appropriate labour standards and regulations.

Contractors and suppliers are expected not to discriminate against any worker based on his or her age, disability, gender, race or religion, or any other status protected by law in their hiring and other employment practices.

They are also expected to maintain a workplace free from harassment and abuse, and that all work is undertaken without use of any form of forced or indentured labour. They must also prevent child labour.

Eupe’s employment standards, in particular, at its project worksites are defined and outlined in the contract document with contractors in which contractors are strictly required to adhere to.

HEALTH AND SAFETY

The health and safety of workers involved in all Eupe’s projects are very important to the Group. This is why Eupe expects all contractors and suppliers to provide a healthy and safe work environment by incorporating sound health and safety management practices into their business operations.

To this end, contractors and suppliers must comply with all applicable regulations and laws relating to workplace health and safety. They are expected to provide workers with job-related health and safety training appropriate to the work site they are operating in, and to manage occupational health and safety hazards. A one-hour induction on health and safety is provided for every new worker entering the site. There is also a tool-box meeting held on a weekly basis to serve as a regular reminder to all workers on site health and safety matters. It is also in these meetings that non-compliance is highlighted and defaulters are reprimanded openly to serve as a deterrent.

COMMUNITY BUILDING

Eupe contributes to the development of the local community through a number of initiatives. These include direct investment in community and cultural events, employee giving and volunteering, as well as partnerships with charitable and other worthy community and cultural organisations.

Eupe prefers that its contractors and suppliers share and demonstrate similar values in relation to community development and contributions, and also show support and involvement in community development.

As part of its commitment to community development, Eupe gives preference to suppliers of products and services within 500 kilometres of the project which Eupe is developing/delivering.
It has set a target to ensure that 50 per cent of the Group’s total procurement of products and services meets this benchmark.

Eupe has also ear-marked that its developments are within existing services and amenities such as restaurants, coffee-shops, mini markets or supermarkets, schools, mosques, public parks, banks etc. This approach is aimed at supporting economic and employment growth in local communities where Eupe does business.

ENVIRONMENTAL MANAGEMENT

Suppliers are expected to manage and minimise their environmental impacts in the course of doing business with Eupe, and to support and encourage others to do the same.

In particular, suppliers and contractors should make sure:

• All required environmental registrations are obtained and kept current;
• Hazardous substances and waste are safely stored and disposed of; and
• They follow recognised practices for the sustainable use of water and energy.