PLANET EUPE MUSIC FEST
- A WHOLE NEW WORLD
On 1 March 2014, Eupe Corporation Berhad staged one of the biggest entertainment and cultural events ever held in northern Malaysia.
The Planet Eupe Music Fest, held at The Carnivall water park in Sungai Petani showcased some of the biggest and best music acts in Asia.
These included one of Asia’s most popular entertainers, Wang Lee Hom, Taiwanese electro-pop sensation, Jeannie Hsieh, Malaysia’s biggest international star Yuna, as well as acclaimed Korean boy band U-KISS.
More than 12,000 people attended the six-hour Fest, which also showcased a number of Malaysia’s best emerging music and dance acts, including the Malaysian finals of the International Hip Hop competition.
Strengthening the Community
Eupe organised and hosted the Fest, to show the world that Kedah, which is often bypassed by major events, could successfully host a world-class entertainment event.
Eupe Managing Director, Dato Beh Huck Lee, said the Fest was organised as part of the company’s Sustainability Strategy that involves Eupe investing in strengthening communities where it does business.
“For us, this was a strategic investment in the community to show the people of Kedah that major events like the Fest are possible for this state,” Dato Beh said.
“We hope the success of the event, and the calibre of the acts we attracted, makes it easier for others who want to bring world-class cultural events to follow in our footsteps’
Spreading the Benefits
Costs of the tickets for the Fest was subsidised the company.
More than 1,000 tickets were also given away to local schools as awards for student excellence, as well as to underprivileged music fans.
The Fest was also a way for the company, which has built more than 20,000 homes in and around Sungai Petani, to say ‘thank you’ to the Kedah people for their support of the company throughout its 27 years of operation.