Media Release


The Edge: Eupe redesigns Cheras residential project

14 April 2017
Kedah-based Eupe Corp Bhd has redesigned and renamed its serviced apartment project in Cheras previously known as ‘The Weave’ to ‘Parc 3′. The change was made in order to develop a product which fits better with the current market conditions, said group managing director Datuk Beh Huck Lee.


The Edge: Novum @ Bangsar South records 90% take up

11 April 2017
Novum @ Bangsar South, Kedah-based Eupe Corp Bhd’s maiden project in Kuala Lumpur has recorded a take-up rate of about 90% since the condominium’s launch about a year ago. It is slated for completion by May 2019.

Eupe Novum

The Edge: Eupe anticipates better FY17 with Novum’s contribution

22 August 2016
Total GDV of group’s ongoing projects stands at RM823million


SinChew: Novum服务式公寓 孟沙南区绿色住宅

20 March 2016
优宾机构(EUPE)推介集团首个坐落在吉隆坡的产业计划——Novum@South Bangsar,为孟沙南区注入更多新意。该计划发展总值高达5亿5千500万令吉,属永久地契,地点就在联邦大道旁,靠近谷中城购物广场和孟沙南区的Nexus商场等。


StarMetro: Works on iconic begins

24 March 2016

Company’s first major residential project in KL receives overwhelming response


StarMetro: A cut above in Bangsar South, Corporation’s unique three-block condo to be launched tomorrow

11 March 2016

Eupe Corporation Bhd is launching its RM555mil Novum project in South Bangsar, Kuala Lumpur, taking advantage of the fact that there are now fewer choices in the market, as developers are holding back new launches due to the sluggish market.


Sin Chew Daily: Novum服务式公寓 孟沙南区绿色住宅

15 March 2016

优宾机构(EUPE)推介集团首个坐落在吉隆坡的产业计划——Novum@South Bangsar,为孟沙南区注入更多新意。该计划发展总值高达5亿5千500万令吉,属永久地契,地点就在联邦大道旁,靠近谷中城购物广场和孟沙南区的Nexus商场等。


The Star: Novum Launching on 12 March 2016

9 March 2016

Novum launching on 12 March 2016 (Saturday) from 10am onwards
at Novum Sales Gallery, South Bangsar


The Edge: Novum Launching on 12 March 2016

07 March 2016

Join us at the launch of Novum, South Bangsar on 12 March 2016 (Saturday)
from 10am @ Novum Sales Gallery

The Star l 22NOV2015_small

The Star: A New Benchmark for Unique City Living

22 November 2015

Eupe brings exceptional designs and innovations to boost the lifestyle of Bangsar South.

ChinaPress 22NOV2015_small

China Press: EUPE精心创建应用程式 NOVUM指尖上的便利生活

22 November 2015



有鉴于此,优宾机构(EUPE Corporation Bhd)为住户创建了Android和iOS兼容的应用程式,生活大小事皆在弹指之间。

ChinaPress l 15 NOV 2015_small

China Press: 掀开创新顶尖生活 NOVUM孟沙新亮点

15 November 2015

想住在地点适中,又要住得好,享受优质居家生活的你,坐落在吉隆坡孟沙南区(Bangsar South),结合便利、安全、舒适于一身的Novum,绝对是你的最佳选择!
由北马知名发展商优宾机构(EUPE Corporation Bhd)推出的Novum共管公寓,凭着优越地理位置、时尚标志性的外观设计,以及完善服务设备,堪称是孟沙南区的新亮点。

China Press 08NOV2015_small

China Press: 优宾机构猛龙过江,优质房产立足中马

8 November 2015




The Star: Novum’s Show Gallery is now open for viewing

7 November 2015

Going Beyond Your Expections

Eupe has been realising the lifestyle dreams and aspirations of Malaysians for nearly 30 years. Over that time, we’ve built more than 20,000 homes in northern Malaysia. Now, we are bringing our awards-wining approach to Kuala Lumpur.


The Edge: Novum – Going Beyond Your Expectations

2 November 2015

Novum at South Bangsar will symbolise all that is ‘new’ in contemporary living.

Novum in Latin for ‘new innovation’.

The EDGE 26OCT2015

The Edge: Eupe plans November launch for Bangsar South condos

26 October 2015

Kedah-based developer Eupe Corp Bhd plans to launch the first tower of its South Bangsar high-rise residential development, Novum, by early next month. The project is jointly developed by Eupe and Bangsar South Developments Sdn Bhd via their vehicle Eupe Bangsar South Development (JV) Sdn Bhd.


International Property & Travel Magazine: Novum, South Bangsar: Innovation, Sustainability, Trust

vol 22: March/April

Eupe has been realizing the lifestyle dreams and aspirations of Malaysians for nearly 30 years.

We’ve built more than 20,000 homes in northern Malaysia over that time.

We are now bringing our unique approach to property development to Kuala Lumpur.

The Edge Cover

The Edge: Building Lifestyle, Building Trust

October 13, 2014

Kedah-based developer Eupe Corp Bhd has spent more than 25 years developing and strengthening its presence up north. This year, it is embarking o its first two projects in prime areas within the Klang Valley. Group managing director and CEO Datuk Beh Huck Lee says it is a logical next step for the company to move towards more urbanized, higher value markets.

Eupe remains bullish

The Star: EUPE remains bullish about Kedah

26 July 2014
EUPE remains bullish about Kedah
Property developer seeks more land as it believes there’s still growth opportunities


The Star: EUPE Eyes KL this year

9 April 2014

Kedah developer plans RM720mil projects in Cheras, Bangsar
Kedah-based property developer EUPE Corp Bhd expects to launch its maiden Kuala Lumpur projects with a combined gross development value (GDV) of RM720mil this year.


South China Morning Post: EUPE develops sustainable communities for generations

21 March 2014

Children play in lush, green parklands as neighbors engage in friendly conversation in the shade of trees that encircle their homes. Cultivating such communities takes more than a traditional property developer. It takes a focused township developer that looks beyond maximizing density and immediate returns to prioritize the quality of life of its customers.


The Edge: Eupe debuts in Klang Valley with two projects

March 2014

Kedah-based developer Eupe Corp Bhd will make its debut in the Klang Valley with two developments – Resonance in Bangsar South and The Weave in Cheras – in the third quarter of this year.

Focus Malaysia

Focus Malaysia: Kedah-based Eupe enters KL prop mart

March 2014

Company spreads wings with three city developments.
Kedah-based property developer Eupe Corporation Bhd has been the proverbial big fish in the northern state; but it has made a bold move to expand to the Klang Valley to widen its income stream.


Malaysian Business: Going against the tide

16-28 February 2014

Kedah-based township developer EUPE Corp will be stamping its maiden footprints in the Federal capital with two high-rise projects – at a time when KL-based developers are plying their trade outside their territory.


Essenz Vol 33

Northern Malaysia will be treated to one of the best and biggest music events ever held in the country following an announcement by Eupe Corporation Berhad that it will be hosting the inaugural Planet Eupe Musical Fest in March.
The Planet Eupe Music Fest will showcase some of the best music acts from around Asia as well as Malaysia.


Malaysian Business ~ Page 51

The recent policies by the government are likely to lead to a consolidation of the property market over the next few months. However, while these policies will temporarily cool speculative demand, the underlying driver of property prices is owner occupants and long-term investors seeking to use property as an inflation hedge.


The Edge: Budget 2014 Wishlist

Sept 30 2013

More affordable housing, improve public transport, reduce development cost, consistent policies, minimal increase in the real property gains tax (RPGT) as well as more incentives for first time home buyer – these were among the more common request on the wish list of developers both big and small, from various parts of the country for the budget 2014, which will be announced on October 25th.


The Edge: Eupe Corp Looks Beyond Kedah

July 22 2013

The developer plans to launch its maiden KL project in Bangsar South by next year. Group managing director & CEO Datuk Beh Huck Lee says venturing into more vibrant market gives him a chance to learn new things apart from maximising returns to share holders.


Malaysia Top Property Developers 2013

For the past 25 years, Eupe Corporation Bhd has been spearheading development in Kedah where they have developed over 20,000 homes. Its story began during the recession of the mid 1980s when Eupe Kemajuan Sdn Bhd was founded by Dato Beh Heng Seong and Dato Tajudin Haji Hashim in response to the Kedah State Government’s call for the private sector to meet the housing needs of the income group. This led to the creation of Taman Ria, which was then the largest development in Malaysia with over 3,000 units.


The Book of Malaysia Leaders : Political / Government / Corporate

Eupe Corporation Bhd is one of the key and largest developers in Kedah today and in the past 25 years, has played a large part in the development of the state as it has transformed froma mainly agricultural economy to a thriving commercial and industrial hub. Eupe comprises 5 main divisions – property development being the key, with civil engineering and construction, property management, property investment and golf course and hotel (hospitality) management. All are independent yet synergistically support one another. Recently, a plantation arm was added to the stable.

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