Kedah-based property player Eupe Corporation wants a slice of the KL market, but how does it plan to hold its own against the more established heavyweights in the capital city? Charlotte Chong asks MD Datuk Beh Huck Lee about his game plan.
Kedah-based Eupe Corp Bhd officially launched its second project in Kuala Lumpur, Parc 3, in Cheras on Oct 21. To date, it has achieved a take-up of 40%
Kedah-based Eupe Corp Bhd says it is in the Klang Valley for the long haul. It is set to launch its second development called Parc 3 in Cheras, following its successful maiden project Novum @ South Bangsar.
Many Malaysians would probably think that owning a property just a 20-minute drive from the Petronas Twin Towers is a pipe dream, considering property prices have remained firm despite the current soft market conditions.
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Eupe Corp Bhd's serviced apartment project in Cheras, Kuala Lumpur called Parc3 is slated for launch by mid-October.
Kedah-based Eupe Corp Bhd faced challenges following its maiden foray into the saturated and competitive Klang Valley property market. However, a turnaround in earnings for its first quarter may signal brighter days are around the corner.
Kedah-based Eupe Corp Bhd has redesigned and renamed its serviced apartment project in Cheras previously known as ‘The Weave’ to ‘Parc 3′. The change was made in order to develop a product which fits better with the current market conditions, said group managing director Datuk Beh Huck Lee.
Novum @ Bangsar South, Kedah-based Eupe Corp Bhd’s maiden project in Kuala Lumpur has recorded a take-up rate of about 90% since the condominium’s launch about a year ago. It is slated for completion by May 2019.
Total GDV of group’s ongoing projects stands at RM823 million.
Company’s first major residential project in KL receives overwhelming response.
Eupe brings exceptional designs and innovations to boost the lifestyle for Bangsar South.
Eupe has been realising the lifestyle dreams and aspirations of Malaysian for nearly 30 years. Over that time, we've built more than 20,000 homes in northern Malaysia.
Kedah-based developer Eupe Corp Bhd plans to launch the first tower of its South Bangsar high-rise residential development, Novum, by early next month.
Kedah-based developer Eupe Corp Bhd has spent more than 25 years developing and strengthening its presence up north. This year, it is embarking on its first two projects in prime areas within the Klang Valley.
Thirty-two buyers of Hill Park Residence's low-cost units took part in balloting to determine their units at the Sunrise Manner sales gallery in Jalan Seladang, Alma in Bukit Mertajam.
Kedah developer plans RM720mil projects in Cheras, Bangsar.
Property developer seeks more land in the state as it believes there's still growth opportunities.
Children play in lush, green parklands as neighbours engage in friendly conversation in the shade of trees that encircle their homes. Cultivating such communities takes more than a traditional property developer.
Kedah-based developer Eupe Cord Bhd will make its debut in the Klang Valley with two developments - Resonance in Bangsar South and The Weave in Cheras - in the third quarter of this year.
Company spreads wings with three city developments.
The recent policies by the government are likely to lead to a consolidation of the property market over the next few months.
The developer plans to launch its maiden KL project in Bangsar South by year-end or early next year. Group managing director and CEO Datuk Beh Huck Lee says venturing into a more vibrant market gives him a chance to learn new things apart from maximising returns to shareholders.
Born in Penang in 1970, Dato' Beh Huck Lee completed his primary and secondary education in Sin Min School, Sungai Petani.
For the past 24 years, EUPE Corporation Berhad has been spearheading development in Kedah, where it developed over 20,000 homes. Its story began during the recession of the mid-1980s, when EUPE Kemajuan Sdn Bhd has founded by Dato' Beh Heng Seong and Dato' Tajudin Haji Hashim in response to the Kedah State Government's call for the private sector to meet the housing needs of the low income group. This led to the creation of Taman Ria, which was then the largest development in Malaysia with over 3,000 units.
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