From The Managing Director

From The Managing Director


At Eupe, we believe that being a property developer brings important responsibilities and obligations. A number of environmental and social challenges are emerging in our cities and towns as our society and economy continues to change rapidly. These challenges mean it is not enough to simply meet conventional sustainability standards and benchmarks. As a developer of high quality homes and communities, we not only have the opportunity to build projects that offer great lifestyles and good investment value for our customers.

We also have an opportunity – as well as an obligation – to make these homes as friendly to the environment as possible. We have an obligation to build homes that promote good health and well-being for those who live in them. And we have an obligation to build communities that foster social bonds that are at the core of a healthy, strong society.

That’s why Eupe is committed not just to one sustainability approach or single set of practices. We believe in pursuing a holistic approach to sustaining and nurturing the environment and communities. This holistic approach aims to set new benchmarks and directions in sustainability in the Malaysian property sector. This is the logic and objective behind Eupe’s overarching sustainability program – Sustainability Plus.

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