history-Film2Eupe Corporation Berhad was founded in 1986 by Dato’ Paduka Beh Heng Seong and Dato’ Wira Tajudin bin Haji Hashim.

Since that time, the company has become one of Malaysia’s most successful and trusted township developers, having constructed nearly 20,000 homes in the state of Kedah.

Eupe was founded in response to the Kedah State Government’s call to the private sector to undertake the development of low cost houses during the recession of the mid-1980s.

Its first project was the development of Taman Ria, with the construction of 3,376 homes, making it one of the largest mass housing projects in northern Malaysia at the time. It was quoted as a model township by then Prime Minister Tun Dr Mahathir Mohamad who visited in 1997.

This was followed by the 6,249-unit Taman Ria Jaya in 1988, as well as the Cinta Sayang development in 1988 – which pioneered the concept of living within golf greens.

As the company has grown, its focus has moved increasingly into developing high-quality, niche housing in one what remains one of the fastest growing areas of Malaysia. Eupe is now entering an exciting new era with the construction next year of its first residential development projects in Bangsar and Cheras, Kuala Lumpur.

At the same time, the company maintains as its commercial base as a leading developer of townships, which has shown great resilience to fluctuations in the economic cycle.

Recent landmark projects include Sky Residences, the first high-rise luxury residential development in Sungai Petani and the first LEED certified (core and shell) building in Malaysia, as well as Astana Park Homes and the Somerset (Kedah) and Hill Park Residences (Penang); all of which have set new standards in environmentally-friendly township developments.

Eupe is also the owner and operator of Cinta Sayang Golf and Country Resort, one of the largest and most recognised resorts in northern Malaysia.

The company has since diversified into other operations, which all support the core of property development, including its own civil engineering and construction arm, property management and plantation arm, and a hospitality and resort division. These divisions are now independent.

Eupe is now entering an exciting new era with the construction next year of its first residential development projects in Kuala Lumpur.

These projects have been designed to Eupe’s exacting standards to create iconic, residential developments that redefine and re-imagine the precincts in which they are located.

They include Novum in South Bangsar, The Weave in Cheras and another major residential project which is being planned for Seputah.

Eupe has been a publicly listed company since 24 July 1997.



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